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Testing Emphasis Message Frames and Metaphors on Social Media to Engage Boaters to Learn about Preventing the Spread of Zebra Mussels
February 16 @ 1:00 pm - 2:00 pm
Message frames are often used to communicate about invasive species due to the additional meaning they provide. They appear in calls to action like “join the battle against invasive species,” “unwelcome exotics,” or “Stop Aquatic Hitchhikers.” However, little is known about how stakeholders respond to these message frames. This research tested ﬁve common message emphasis frames used in invasive species communication.
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