Regenerative agriculture is more than a buzzword. Agricultural professionals may be called upon to help clients implement regenerative agriculture practices, including to meet requests from important buyers of crop and livestock products. Key elements of regenerative agriculture include a focus on farmer bottom line rather than maximum yields and a reduced reliance on purchased fertilizers and crop protectants through natural nutrient cycling and the biological controls of weeds, insects, and diseases. If called upon to help a client implement regenerative agriculture systems, agricultural professionals should be prepared to answer questions from clients and others about regenerative agriculture, and they should have a plan for accessing expertise, pursuing professional development, and minimizing client risk. Business models may need to be adjusted to ensure healthy revenue from expertise and services to replace reduced input sales revenue.

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