Conservation Calendar
Looking to stay up to date on your CEUs? Have producers asking conservation-specific questions you don’t feel confident answering? Looking to host a training and want to avoid conflicts for your audience? You have come to the right place.
Explore our Conservation Calendar for information on conservation-related events and trainings hosted across Wisconsin and beyond.
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Testing Emphasis Message Frames and Metaphors on Social Media to Engage Boaters to Learn about Preventing the Spread of Zebra Mussels
February 16, 2022 @ 1:00 pm - 2:00 pm
Message frames are often used to communicate about invasive species due to the additional meaning they provide. They appear in calls to action like “join the battle against invasive species,” “unwelcome exotics,” or “Stop Aquatic Hitchhikers.” However, little is known about how stakeholders respond to these message frames. This research tested five common message emphasis frames used in invasive species communication.
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